BTS, BLACKPINK, AND THE GLOBAL K-POP PHENOMENON: A DEEP DIVE INTO TUNES, INDICATING, AND CULTURAL AFFECT

Introduction K-Pop (Korean Pop) has taken the whole world by storm, with its vivid combination of catchy tunes, remarkable choreography, and visually putting aesthetics. Two groups that have appreciably contributed to this wave are BTS and BLACKPINK. The two groups have amassed countless enthusiasts globally, starting to be home names not merely in